“Get serious about your career; decide today to be a big success in everything you do.” Brian Tracy

“A cheerful manifesto on removing obstacles between yourself and the income of your dreams.” —New York Magazine

In this revelatory new book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we …

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”