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The Infinite Game

In this revelatory new book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we …

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Start With Why

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”