E-Myth \ ‘e-,’mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is “all that matters,” and his latest book aims to demystify buying principles for salespeople. Because persuasion most often takes place in business, Gitomer puts special emphasis on the ability to …
There are laws of nature, so why shouldn’t there be laws of marketing?
Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give.The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working.