We’ve all said it, even if we didn’t mean it and if you’re in business, odds are you’ve heard it at least a time or two before. Objections. They tend to end a conversation cold. Most people don’t know what to say when they get them. No one teaches you that, so how are you supposed to know? I get …
The Psychology of Selling
“Get serious about your career; decide today to be a big success in everything you do.” Brian Tracy
The Sweet Spot: How to Find Your Groove at Home and Work
Learn how to achieve more by doing less! Live in that zone you’ve glimpsed but can’t seem to hold on to—the sweet spot where you have the greatest strength, but also the greatest ease.
Lean In: Women, Work, and the Will to Lead
Sandberg is the chief operating officer of Facebook and is ranked on Fortune’s list of the 50 Most Powerful Women in Business and as one of Time’s 100 Most Influential People in the World. In 2010, she gave an electrifying TEDTalk in which she described how women unintentionally hold themselves back in their careers. Her talk, which became a phenomenon and has …
You Are a Badass at Making Money: Master the Mindset of Wealth
“A cheerful manifesto on removing obstacles between yourself and the income of your dreams.” —New York Magazine
Daring Greatly
Every day we experience the uncertainty, risks, and emotional exposure that define what it means to be vulnerable or to dare greatly. Based on 12 years of pioneering research, Dr. Brené Brown dispels the cultural myth that vulnerability is weakness and argues that it is, in truth, our most accurate measure of courage.
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
E-Myth \ ‘e-,’mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
The Dip
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners …
Little Red Book of Selling: 12.5 Principles of Sales Greatness
If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is “all that matters,” and his latest book aims to demystify buying principles for salespeople. Because persuasion most often takes place in business, Gitomer puts special emphasis on the ability to …
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
There are laws of nature, so why shouldn’t there be laws of marketing?
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